PIK&CHIC
Candy shop
Location: Roldán and Marín, Correa Weglison corner, Jaén.
Action: Decorative project to adapt the premises to a candy shop
Photography: Carmen Copado
PIK&CHIC, a benchmark in the gummy candy sales sector in the Jiennense capital.
Its extensive network of stores, together with its powerful brand concept, project an image of franchised establishments.
The opening of a new establishment, this one, in a place with a strategic and privileged location, in what is undoubtedly the most commercial area of the capital, makes the owner consider updating the aesthetics of his stores._cc781905 -5cde-3194-bb3b-136bad5cf58d_
After a study of the store model with which it was operated up to now, it laid the foundation for the approach of our proposal.
This has consisted of unifying the furniture, a controlled use of color and a change in the lighting system.
All displays and containers for the product are designed and manufactured.
For this, it is taken into account that more than five hundred references must be represented, as well as their new line of business, PIK&CHIC PARTY.
A new approach in lighting the establishment.
Escape lighting by means of downlight, as well as specifying in certain areas with concentrated light to enhance the product.
What has undoubtedly been the intervention that has marked the central axis of our proposal and with this, the update of the brand, has been the rationalization in the use of color.
The brand based the aesthetics of its stores on the application of its corporate colors, yellow and orange.
These were represented on the walls, floor, ceiling and furniture.
With the intention of focusing attention on the product and achieving a certain visual order, all the furniture is unified, as well as the walls and ceiling with a white finish.
For the floor we apply gray.
Orange is represented in the point of sale area.
We completed the implementation of the corporate colors by applying them to the decorative details that are distributed throughout the premises.
After several proposals regarding the decorative theme, the recreation of a laboratory was finally chosen.
For this, silhouettes of gears and machinery are used, as well as lacquered PVC pipes.
