The famous restaurateur Manuel Frutos embarks on this ambitious project with the intention of bringing authentic Mexican food to the Jiennense capital.

 

With very clear ideas as far as a business concept is concerned, he trusts our studio to create the aesthetics that transmit it.

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It offers us a premises of more than 150 m2 spread over three floors and with a total height of more than 5 meters, but which shows great wear and tear from its previous activity.

 

The first objective set by the study, to value the characteristics of the space such as its height, the arrangement of the different rooms or the large glass façade. 

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Through the furniture, the use of the rooms arranged consecutively is defined, the decorative elements are responsible for accentuating the continuity of the spaces through the repetition of sequences._cc781905- 5cde-3194-bb3b-136bad5cf58d_

En cuanto a la estética, nuestra primera intención fue alejarnos del empleo de los tan explotados recursos que acompañan a esta restoration theme.

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Offering a more current aesthetic without resorting to clichés, but the result distorted the business concept summed up in one sentence,"Pure Mexican food".

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This brought us full circle.

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Why not use these resources but giving them a more up-to-date aesthetic?

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We selected various elements of Mexican folk, thewe oversize, 

fabricamos e we implement using current techniques.

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Three elements reinterpreted

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The colorful papel picado banners typical of the Day of the Dead.

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We manufacture them in die-cut Frontlit canvas, distributing these  around the premises suspended by means of a system of aluminum profiles with integrated RGB led that gives us colour.

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Thecharacteristic symmetrical prints otomi.

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We broke them down and formed a sequence of floral elements, some of them backlit, a giant print of more than thirty linear meters that runs the entire perimeter of the premises, we combined the characteristic "Mexican rose" with vermilion and 2 shades of blue to contrast with the turquoise base. 

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Guadalupe's Virgin,"La Guadalupana"

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Our Guadalupana is made of PVC with direct printing, two meters high, configured by means of two superimposed and backlit layers. 

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